Inbound Marketing & ROMI

There are six key elements to creating a robust digital marketing plan.

1. Define the business goals and objectives. It is surprising how many firms do not sit down and clearly articulate what they want to achieve.

2. Set and budget and allocate resources. 

3. Define the target audience - the most descriptive, the greater likelihood of success.

4,Decide what channels are most appropriate for the target audience.

5. Plan the activity.

6. Measure the results and learn.

Choosing the right marketing channels are dependent on understanding your online objective. 

There are four initial objectives: increase online reach and awareness, increase website sales, increase traffic to the website and increase customer loyalty. Of course, over time your objectives will become more sophisticated but the above is a good list to start from.

There are six key marketing channels - Social Media, Content Marketing, Email Mariveting, SEM, SEO and of course Display Advertising and the channel mix depends on the objentices. 

Given the digital world we live in, it is easier than ever to track the effectiveness of marketing spend. It is also far easier to test differences in campaigns and spend levels.

Every company can understand the true cost of customer acquisition and retention.

We will work closely to ensure you and your team understand your marketing investments.